Mitsubishi cars are very popular in Indonesia. That’s what makes Indonesia a big market for Mitsubishi. Even Mitsubishi car sales are bigger than in their home country, Japan. It’s no wonder that Mitsubishi is willing to invest big to diversify its products.
“To date, MMC has invested Rp 11.3 trillion until the end of 2021 for all MMC factories in Indonesia. The target is that MMC will invest around Rp 10 trillion from 2022 to 2025,” said Coordinating Minister for Economic Affairs Airlangga Hartarto in a press release.
The manufacturer with the three diamond logo is also ready to invest Rp 10 trillion from 2022 to 2025. Not to forget a row of new cars has also been prepared.
Mitsubishi reportedly will soon participate in the electrification market in the country. There are several cars that have been prepared by Mitsubishi Motors Corporation (MMC), including the Xpander and Pajero Sport xEV types as well as two pure electric car models starting in 2024. Unfortunately, there is no further explanation about the Mitsubishi electric car model in Indonesia.
Mitsubishi itself is known to have introduced a tiny electric car with a tag of Rp. 200 million. However, the car is only available in the Land of Sakura. The tiny electric car is built on the same platform as the Nissan Sakura.
Mitsubishi Electric Cars only cost Rp. 200 million. Photo: Doc. Mitsubishi
“Mitsubishi will diversify its products by issuing vehicles with the type of hybrid electric vehicle (HEV) or plug-in hybrid electric vehicle (PHEV) and battery electric vehicle (BEV) to support the Indonesian government’s program to achieve carbon neutrality in 2060,” said the CEO of MMC. Takao Kato.
Regarding the electrification plan, MMC is currently holding a pilot project to use BEV commercially with four companies. This type of vehicle is similar to the Mitsubishi L300 which is already well known in Indonesia. Mitsubishi has started a pilot study for the commercial use of BEVs with the four companies, and is currently looking for a suitable use of the MiEV Mini Cab.
“The government welcomes MMC’s plan to collaborate with PT Pos Indonesia, PT Haleyora Power, Gojek and DHL Supply Chain Indonesia to use the Mini Cab MiEV type vehicle commercially,” said Airlangga.
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