Suzuki Ertiga Hybrid Launches, Why is the Conventional Version Still Being Produced?

Jakarta

Suzuki Indomobil Sales (SIS) as the Brand Holder Agent (APM) of Suzuki cars in Indonesia has introduced the All New Ertiga Hybrid. However, Suzuki still sells the conventional version of the All New Ertiga, aka the petrol version, with slightly different prices. Wow, aren’t you afraid to ‘eat’ each other?

“We are still selling the regular (conventional) All New Ertiga,” said 4W Marketing Director PT Suzuki Indomobil Sales (SIS), Donny Ismi Saputra in Batu, Malang, East Java in the All New Suzuki Ertiga Hybrid Test Drive program.

“There are still GL-type fans, but not so many, from 1,297 SPK (Vehicle Order Letter) 914 hybrid units,” Donny added.

Donny also explained, the All New Ertiga Hybrid will not eat the conventional All New Ertiga, because it has a different segmentation.

“No, it’s not (it won’t eat each other) it’s really entry-level buying GA and GL, which GA is mostly for the fleet market like companies, while GL is mostly first car buyers. However, GL needs more cars like before, GX and SS so the hybrid version turned out to be a good demand,” Donny added.

PT Suzuki Indomobil Sales officially launched the Ertiga Hybrid in Jakarta, Friday (10/6).  Cars that carry hybrid technology are sold at a fairly affordable price.PT Suzuki Indomobil Sales officially launched the Ertiga Hybrid in Jakarta, Friday (10/6). Cars that carry hybrid technology are sold at a fairly affordable price. Photo: Pradita Utama

Previously, Donny said that consumers who want the All New Ertiga hybrid need not worry about a shortage of units, because the stock is guaranteed to be safe.

“We will start production (All New Ertiga Hybrid) in April-May 2022, we will ship units in May 2022, and we will launch them in June 2022. So when we launch, the stock and test drive units are already at the dealership,” said Donny.

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