This is the reason Toyota chose Innova for its electric car project in Indonesia


PT Toyota-Astra Motor (TAM) displayed the Innova EV Concept Study Car concept electric car at the 2022 Indonesia International Motor Show (IIMS) arena for one day (31/3/2022). This is the reason Toyota chose the Innova to make a concept electric car.

As explained by Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, there are several things that Toyota takes into consideration so that they choose the Innova.

“One thing is certain, the Kijang Innova is a legendary product and a product that always transforms according to people’s needs. And coincidentally, this year’s momentum is right because this year’s Kijang is 45 years old,” Anton said in a virtual discussion, Friday (1/4/ 2022).

Anton continued, explaining that the Kijang is a Toyota product that is very well known in Indonesia, so it is suitable as a concept product such as a concept electric car.

For your information, in 2021 Toyota Indonesia introduced 10 electric cars consisting of 8 HEV vehicles, 1 PHEV vehicle, and 1 Lexus BEV for the Indonesian public.

Toyota Indonesia is also developing electrified vehicles domestically, one of which is preparing the production of HEV vehicles for the domestic market to global consumers.

Toyota Kijang Innova Electric appears at IIMS 2022Toyota Kijang Innova Electric appears at IIMS 2022 Photo: Agung Pambudhy

And at IIMS Hybrid 2022, the Kijang Innova BEV concept study car was introduced, the first in Indonesia. This study project chose the utilization of the Toyota Kijang Innova, which has been known as a legendary Indonesian family car that has a high local content.

The Kijang Innova BEV Concept Study Car project also aims to increase the capabilities of Indonesian engineers and develop the capabilities of national human resources in the field of electrification.

“Through this product, Toyota Indonesia can realize the transfer of knowledge, technological innovation, and capacity building of the automotive industry’s human resources to the entire supply chain to academics in line with the Toyota Indonesia motto We Make People Before We Make Product”.

“The Kijang Innova BEV Concept Study Car is part of continuous improvement, namely the spirit of developing the Indonesian electrification ecosystem which is realized with the engineers of the nation’s children. This project is also the starting point for a joint transformation into the era of electrification by cooperating with the entire supply chain which has played a role in building the national automotive industry for many years. this, while preparing a complete ecosystem for BEV. The Kijang Innova BEV concept study car is a form of principal support and trust in Indonesia.”

“By choosing a local model, the existing automotive industry ecosystem can be maintained and also able to develop new supply chains to adapt to electrification technology. Through collaboration with other OEMs (Original Equipment Manufacturers), Toyota Indonesia can accelerate the creation of a BEV ecosystem in Indonesia.”

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