Wuling’s Strategy to Get Indonesian Consumers After Lebaran Is Over


Usually vehicle sales often increase along with the celebration of Eid al-Fitr, because many drivers want to drive a new vehicle back to their hometown. Because a new car is guaranteed to be in top condition.

Then it’s no secret that after Eid al-Fitr passes, car sales usually decline. However, Wuling Motors does not want to stay silent and try to tempt Indonesian automotive lovers with various interesting programs.

Wuling presents the ‘Wuling Exclusive Offers’ program which is valid for purchases of all Wuling product lines nationwide until May 31, 2022. In this program, consumers can enjoy various special offers ranging from low down payments, affordable installments, longer payment tenors, up to free periodic service fees.

“We feel good enthusiasm from customers to have a variety of Wuling products through the ‘Wuling Shopping Festival’ program last month. Now, we continue to present a variety of special offers through ‘Wuling Exclusive Offers’ in order to provide convenience for consumers who want to purchase Wuling products Let’s take this opportunity to drive with Wuling towards a better life in line with the spirit of ‘Drive For A Better Life’ right now,” explained Brand & Marketing Director Wuling Motors, Dian Asmahani.

Wuling 2022 PromoWuling 2022 Promo Photo: Pool (doc. Wuling)

The various attractive promos offered, consumers can have an Almaz RS with a more affordable down payment, starting from Rp. 60 million. Light installments starting from IDR 6 million are also offered for the purchase of this Wuling Intelligent Digital Car which has been equipped with the Wuling Interconnected Smart Ecosystem (WISE) consisting of Internet of Vehicle (IoV) and Advanced Driver Assistant System (ADAS).

Wuling is also still using the special launching price for New Cortez. This Wuling Smart MPV has been equipped with modern innovations, namely the Wuling Indonesian Command (WIND) and Internet of Vehicle (IoV) which has made it embedded with the Wuling Silver Logo. There are also attractive DP offers starting from IDR 40 million and installments starting from IDR 4 million. Especially for New Cortez and Almaz RS, there is also a promo for a longer payment tenor and free periodic service fees for 4 years or 50,000 kilometers (whichever comes first).

For New Confero S, consumers can also make purchases with a down payment starting from IDR 20 million and light installments starting from IDR 4 million. In addition, Wuling also makes it easy for consumers who want to buy Wuling Formo series products, by offering DP starting from Rp. 17 million and light installments starting from Rp. 3 million. Low DP 15% is also presented in a special way for the purchase of New Confero S and Formo.

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